Founded in North Houston with a passion for helping the people of the city, Champions Community Church’s goal is 4 fold. Help people come to know God, find freedom, discover their purpose, and make a difference.
Churches are often plagued with bad design despite their best efforts. Volunteers usually come together to form a team that piece-meals a dozen projects together to create what ends up being a very confusing brand. Luckily for Champions Community Church, the lead pastor Chase Austin was once a graphic designer before being thrust into his pastoral role.
Champions had a head start when it came to visual quality, but projects were still strung together with very little cohesion.
In addition, Champions was spending hundreds of dollars per month on Google Ads, Facebook Ads and printing, but they didn’t have a professional to leverage those dollars for the most impact.
Over the course of the last 6 years, my communications team and I have created cohesive church branding built on the mission of Champions. This church branding far surpasses a handful of fonts and colors; it includes tying everything we create back to our mission, being mindful of our tone when writing copy, and various other visual communication guidelines.
Since 2014, we’ve managed to cut ad spend in half each year meanwhile growing traffic, decreasing bounce rate, and extending session duration month over month. Currently, we don’t spend a penny on ads (week-to-week), and the traffic continues to grow due to a few long-term SEO efforts that are paying off dividends.
Champions Community Church now ranks on the first page of Google for a myriad of key terms including, but not limited to,
In an attempt to satisfy our mission, in April of 2016, we began live streaming services and we added a mobile app. This was an attempt to share the message outside of our four walls, and into the community. As of March 30, 2017, there are ~300 people on average watching the live stream service each Sunday at 11:30am. With zero paid traffic. In less than a year.
In addition to all the digital growth, since 2015, we have cut printing costs by roughly 70%. Attendance has grown between 15-20% year over year for the last 3 years. I can not, by any stretch, take all the credit for these incredible numbers, but I know I play a small role in managing the church branding and strategy to reach our goals.
The Champions Community Church Branding includes a myriad of projects:
Since it’s often up to me to keep all the plates spinning meanwhile leading a team of volunteers to execute on the above items, it’s never quite as good as I’d like it to be, but there are only so many hours in a day, and I’m learning to trust people more in an attempt to empower them long term. As long as we’re constantly growing, I’m content.
Pastor Chase Austin has given my team and I full reign when it comes to church branding, and he hasn’t been disappointed.
Anthony's always pushing projects the extra mile. I say it all the time. He's great. He'll deliver on time. He's really straight forward and you might mistake it for rude initially, but it's not; it's his relentless passion for his craft and desire to deliver nothing but the best. The project will always be quality.
This church branding effort is an ongoing project that requires daily attention for the last few years.
CHECK OUT THE CHAMPIONS SITE
December 20, 2012