Just like the team over at Thelen Group, Mason Painting’s owner Sean had a bad experience with his first designer, and I ended up being the clean up guy. This happens to me quite often, and I’m alright with it. It requires me to be a bit more sensitive (since they’re paying for the work a second time,) but the results always make it worth it because they’re twice as happy. If you think hiring a professional is expensive, try hiring an amateur first.
Sean’s custom painter logo started off as just that, only a logo. I asked him about branded deliverables like business cards, letterhead, and the like, and he explained that he still had thousands of letterheads printed up, but business cards would be great! He also added in a real simple wrap job, so he could stunt with his new brand identity, picking up new clients on the road.
Sean explained to me that his logo had to be classy, but still reflective of his personality. Also, a custom painter is a bit more high-end than the white van with the red spray painted phone number on the side, so the logo had to be reflective of that. We tried dozens and dozens of ideas – some of his, some of mine, some a marriage between the two. That marriage of some of his ideas and mine was what really took this project to the next level.
The custom painter logo project included the following:
Sean is a man of few words, but he was satisfied with the project.
Anthony's so easy to deal with. He knows his stuff. I'd recommend him.
Mason Painting was a fun project, and Sean was a great guy. Clients that respond quickly to concepts always get a better result, and Sean was on his game. This whole project took all of two weeks to complete, half the time of the average.
February 25, 2016