Steve was super laid back, “If I’m gonna pay ya to do it, it’s ’cause I trust ya, and you’re the man for the job. So do your thing, bud.” *Rubs hands together in excitement*
He gave me some background, answered a few surveys, and gave me some real clear direction on what he wanted to see, but other than that, he really just let me go nuts. These kinds of projects are always fun, especially when it’s realtor branding.
I did hours and hours of research on his competitors as well as studied the RE/MAX branding book as if it were a bible. It’s 40 some-odd pages of realtor branding info, and all of those pages are packed with details.
When it was all said and done, we went for the slickest, high-end look we could, as that’s the clientele. We chose his initials as the icon for his logo, and there’s a tiny hidden meaning within it that’ll allow him to communicate a bit extra about his trustworthiness. I’ll leave you guessing on this one, though ;)
The Steve Austin Realtor branding project included the following:
I loved seeing what we envisioned become a reality. If you want a design that will eclipse the competition and make you stand out, Anthony Gorrity makes it happen.
This project took a little longer than either one of us would’ve liked, but it sort of grew as we went. I anticipated it would, but not this much. The Steve Austin Realtor branding project took a little over 6 weeks, but the results were welll worth the wait.
January 26, 2016