I started off at Champions volunteering at their weekly outreach, Friday Night Block Party. We served food to local youth and their family while providing them a safe place to play basketball, arcade games, and skateboard. That quickly grew into volunteering on design projects, and eventually grew into me being the Communications Director.
The diversity of projects was exciting and allowed for a wild amount of creativity. It also allowed me to flex my leadership muscle.
I led a small, scrappy, passionate, team of volunteer creatives to execute marketing, creative, production, and livestream broadcasting of Sunday services. Every weekend required a great deal of production effort, and there were plenty of weekly and monthly events that also needed marketing, planning, and production. It was a wild ride.
For the church’s 25 year anniversary, I was tasked with refreshing the church brand redesign into something new, bold, and fresh for all channels of communication.
Skills
- Art Direction
- Photo/Video Direction
- Graphic Design
- Event Planning
- Stage Design
- Live Streaming Video
- Email + SMS Marketing
- Digital Advertising
- OOH Advertising
- EDDM Advertising
- Copywriting
- SEO
- Creative Strategy
- Merchandising
Project Outcomes
Strategic
Decrease ad spend, check. Increase organic traffic, increase online giving conversions and other key metrics, check. First page of SERP for several of the highest competition terms, check. Decrease printing costs, check. Create a visual identity for a thriving church in a rough part of the best city in the world, check. The Champions Church brand redesign was an overwhelming success.
Creative
Implementing a white label app, developing a consumer-centric site architecture, designing merch, and creating visual communications that were timely and relevant to the local audience. Nurturing strong vendor relationships also allowed us to maximize budgets. Finally, the full church brand redesign was the cornerstone project. My goal was to maintain many of the existing elements while updating them – colors and the main “C” as the mark helped maintain the visual equity built by the last 25 years.
“Anthony's always pushing projects the extra mile. I say it all the time. He's great. He'll deliver on time. He's really straight forward and you might mistake it for rude initially, but it's not; it's his relentless passion for his craft and desire to deliver nothing but the best. The project will always be quality.”
Chase AustinLead Pastor, Champions Church
28
Increased Pageviews
85.75
Increase in AVG Session Duration
500,000
Mobile App Impressions
