Beer Chronicle Houston content strategy didn’t start off as much more than a fun idea with my good friend, Chris. He found a hole. Most of the other blogs that covered beer in Houston sucked or were out of date, and he knew I could build websites and develop a content strategy, so he asked me to partner with him. I agreed with one condition.
If any of the breweries gave him a 6 pack, I wanted 3 of them. We were off to the races. That was 2016. Since then, the site has grown immensely. A team of content creators, B2B marketing with breweries, D2C eCom sales, and even turning the little blog into a boutique agency for breweries. It’s a dream come true to see so much of my teams’ artwork on grocery store shelves.
Skills
- Creative Direction
- Photo/Video Direction
- Graphic Design
- eCommerce
- Merchandising
- Email Marketing
- Digital Advertising
- Copywriting
- B2B Marketing
- Photography
- Content Strategy
- OOH Advertising
- SEO
- Organic Social
- Influencer Marketing
Awards & Mentions
- 2022 Gold Medal Win for Best Taproom Mural in America
- Raised $4,000 for George Floyd’s Family through merch
- Raised $2000 for Ryan Hooper’s Family through community raffle
- Clients include No Label, SpindleTap, 8th Wonder, Equal Parts, Ingenious, Fortress, BAKFISH, B52, Holler, Wild West Brew Fest, and several others
Project Outcomes
Strategic
Utilizing my leadership skills from all of my previous roles, and pairing it with the same creative and marketing skills that I deploy for my clients, we’ve grown to hundreds of thousands of eyeballs 100% organically.
Creative
Designing the blog site, writing for it, designing the eCom site, designing the merch for it, and leading creative/marketing projects for breweries… This is one of my most creative and long-running projects. Thank God.
“I was impressed with the scope of work and the variety of services offered. Not to mention, Anthony was friendly and easy to talk to. He's professional, timely, and really great to work with. Additionally, the finished product is always of the highest quality.”
Ryan SorokaEntrebrewneur, President, Co-Founder, and Hype Man, 8th Wonder Brewery
13,000
Instagram Followers
7,000
Email Subscribers
400,000
Monthly Impressions
