This nonprofit brand design project hit closer to home than I expected it to. My team and I have worked with dozens of nonprofits, ministries, and cause-driven companies, but none compared to Inspiring Possibilities.
The founder felt this pain first hand after waiting years for help from the state.
She decided to take matters into her own hands and offer her passion to others within the community.
There are over 3x as many people waiting for waiver services as there are people receiving them, and Texas ranks 49th in providing Medicaid services for individuals with disabilities. Through Inspiring Possibilities, we aimed to make a dent in that.
Skills
- Art Direction
- Graphic Design
- Copywriting
- SEO
- SEM, Local Search
- Creative Strategy
- Web Design
- Event Marketing
- Fundraising
Project Outcomes
Strategic
Like most non-profits and cause-driven companies, there are two very distinct audiences. Donors that help make the machine move and patrons that give it a reason for being. We had to develop overarching messaging and visual strategies and additional marketing tactics that spoke to both very clearly without muddying the message for this nonprofit brand design project.
Creative
Clean, peaceful, zen, and almost sterile… these are some of the words that inspired the brief for this nonprofit brand design. Growth and goal setting is huge for Inspiring Possibilities, its donors, and its patrons, so we developed a visual identity and website that spoke specifically to those things. Both subtly and very literally.
“Anthony and his team helped pave the way for many people living with disabilities to receive service that they wouldn't have otherwise received.”
Colleen HenggelerExecutive Director, Inspiring Possibilities
169
People Received Martial Arts Classes
33
Of People That Need Services are Receiving Them
38
Community Leaders Offering Support
